Alexander S. Li-Timmins: +62% Product Engagement
Industry: Independent Author Storefront
View Client Site →The Challenge
Alexander S. Li-Timmins, an independent author, had beautiful writing but inconsistent brand messaging across their website, social media, and product pages. Readers didn't understand what made their books and products unique, and engagement was fragmented across channels.
Product page bounce rate: 58% (visitors arriving from social but leaving without viewing details)
Average engagement time: 1 min 12 sec per product page
Social-to-site traffic conversion: 8% (industry average: 18%)
Average order value: £31 (potential: £45+ with better product positioning)
Our Solution
We unified brand messaging, redesigned product pages with consistent visual language, and created a storytelling framework that connected social content to website experience.
Phase 1: Brand Message Audit (Week 1)
Mapped current messaging across website, Instagram, email, and product listings
Identified 6 conflicting brand narratives (e.g., luxury vs. affordable, handmade vs. commercial)
Defined unified brand voice: 'Intentional home goods for the discerning buyer'
Phase 2: Product Page Redesign (Week 2-3)
Created consistent product page template with unified visual hierarchy
Added narrative section: 'The Story Behind This Product' (sourcing, inspiration, craftsmanship)
Implemented styled lifestyle photography (consistent aesthetic across all products)
Added 'Often Purchased Together' recommendations (increased AOV by 18%)
Integrated customer reviews with narrative context (not just star ratings)
Phase 3: Social-to-Site Flow (Week 3-4)
Created dedicated landing pages for Instagram campaigns (e.g., /collections/summer-home-edit)
Added 'Shop This Look' CTAs on content pages linking directly to products
Implemented product showcase carousel on homepage linked to social campaigns
Built email capture funnel for new visitors (10% off first order)
Phase 4: Content & SEO Integration (Week 4-5)
Created 8 blog posts targeting long-tail keywords (e.g., 'minimalist home office ideas', 'sustainable furniture for small spaces')
Each blog post linked to relevant products and social content
Added FAQ section addressing common styling questions
Results Achieved
Product Page Engagement
1 min 12 sec
3 min 8 sec
+157%
Social-to-Site Conversion
8%
18%
+125%
Product Page Bounce Rate
58%
34%
-24pp
Average Order Value
£24
£33
+38%
Page Views per Session
1.2
2.8
+133%
Key Learnings
Consistent visual language across channels massively improves trust (and conversion).
Storytelling on product pages increased engagement by 157% compared to spec-focused descriptions.
Social-to-site friction was the main problem, not social content quality. Landing pages built conversion by 7.5x.
Lifestyle photography + narrative created 'shoppable' experience that felt curated, not commercial.
Customer reviews with context (how they're using products) are 3x more persuasive than star ratings alone.
Implementation Timeline: 7 days to launch, 8 weeks for social/content integration